Provision of Audience Research Services
National Galleries of ScotlandEstimated Value
Up to £396,363
Deadline
28 September 2026
Published
13 August 2026
Type
services
Overview
The Board of Trustees for the National Galleries of Scotland ("NGS") wish to award a Contract for the Provision of Audience Research Services. The Service Provider is required to conduct Audience Research to provide insight and analysis about our visitors in order to support the Organisation’s 2030 Strategy, Business Plan and Key Performance Indicators (KPIs), special projects and inform organisation-wide strategic planning.
This Contract shall primarily provide Fieldwork Surveys and associated Project Management, Client Data Access, Analysis and Reporting for each of our four gallery sites. Services will be agreed to on an “as required” basis with no commitment to a minimum volume of work.
NGS may, at its absolute discretion, require the Service Provider to provide Audience Research Services at this fifth site, currently under construction, at any time during the Contract term. If permitted by applicable procurement legislation, where additional audience research requirements arise during the Contract term that constitute an extension of the Services, NGS reserves the right to procure such additional services from the Service Provider.
Eligibility & compliance
The Service Provider shall be a member of, accredited by, or operate in accordance with the standards, codes of conduct and professional requirements of the Market Research Society (MRS) or an equivalent recognised professional body for market research, social research, insight or analytics.
Additional details
For full details of the Contract Requirements please refer to the associated Tender and Contract Documents. The Service Provider must have a clear understanding of the contract requirements and the organisational needs of NGS.
As part of the tender exercise, the Service Provider must detail a robust and flexible methodology for conducting Audience Research Services that will meet all data capture requirements. There is no commitment to a minimum spend over the duration of the Contract.
Under this Contract, no minimum spend is guaranteed. The agreement will be non-exclusive i.e. NGS reserves the right, in certain, circumstances, to procure out with the Contract Agreement, as and when required. In the event of unsatisfactory performance by the successful Service Provider and the termination of the contract by either party, NGS reserves the right to negotiate the continuance of the services with the second and third placed Service Providers.
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The National Galleries of Scotland are looking for a market research firm to carry out audience research surveys and analysis across their four existing gallery sites (and potentially a fifth under construction). The work will be on an as‑needed basis with no guaranteed minimum spend, supporting the organisation’s 2030 strategy and KPIs.
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Buyer Profile
National Galleries of ScotlandKey Dates
Published
13 August 2026
Submission deadline
28 September 2026
Notice type
Contract Notice
Source
publiccontractsscotland
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