Estimated Value
Up to £45,651,400
Deadline
13 May 2026
Published
18 August 2026
Type
Not specified
Full Description
Description
East Midlands Railway provides intercity and regional train services across the Midlands through to London. These are distinguished by 3 sub brands that reflect the region they serve and routes they operate:
EMR Intercity operates from the Midlands (Sheffield, Derby, Nottingham, Leicester) through to London St Pancras
EMR Regional provides local services to towns and communities across England, including; Crewe, Matlock, Stoke-on-Trent, Peterborough, Grantham, Norwich and Skegness.
EMR Connect operates between Corby and London St Pancras. The Luton Airport Express operates on this route with majority of airport passengers travelling from London St Pancras.
EMR are looking for a strategic marketing agency to plan, buy and optimise all of their paid media for both EMR and Luton Airport Express which covers but is not limited to:-
- Media Buying (AV, Radio, OOH, Social, Digital)
AV (includes linear TV, Video on Demand and Connected TV)
Radio (Digital audio, traditional radio and sponsorships if relevant)
OOH (Digital and paper)
Social (Meta, snapchat, tiktok etc.)
Digital (covers awareness and conversion driving activity)
- Digital Display (includes dynamic display capability)
Standard IAB and dynamic display (see section 7 for further details)
- Pay Per Click (PPC) for both EMR and Luton Airport Express.
- Search Engine Optimisation (SEO) for two websites eastmidlandsrailway.co.uk & Lutonairportexpress.co.uk
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Award Details
MCCANN-ERICKSON CENTRAL LIMITED
£45,651,400
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
Worldline IT Services UK Limited
£12m
total awarded
- 2
ALSTOM ENGINEERING AND SERVICES LIMITED
£32m
total awarded
- 3
ESSO PETROLEUM COMPANY,LIMITED
£39m
total awarded
- 4
CAMMAX LIMITED
£892,497
total awarded
- 5
TRAINFX LIMITED
£378,000
total awarded
Worldline IT Services UK Limited is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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Buyer Profile
TRANSPORT UK EAST MIDLANDS LIMITEDKey Dates
Published
18 August 2026
Submission deadline
13 May 2026
Notice type
award
Source
find a tender
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