TfL 94523 - Through the Line Strategic Thinking, Creative Development and Production Services Agency
Transport for LondonEstimated Value
Up to £20,000,000
Deadline
13 September 2019
Published
14 August 2019
Type
services
Overview
Transport for London (TfL) requires a contract to be put in place for a creative agency partner; TfL is conducting a competitive tender for this contract for a duration of two (2) years with an option to extend for up to a further two (2) one (1) year options, i.e. a maximum of 2+1+1 years. We are seeking a best-in-class through the line creative agency that will work together with our selected above the line media agency to deliver media neutral integrated behaviour change marketing communications, strategic planning and implementation. Agencies must be capable of long-term, strategic thinking for the TfL brand and across its portfolio, as well as for individual integrated through the line campaign briefs .
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Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
Definition Group
- 2
Wildwood Creative
Definition Group is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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Transport for LondonKey Dates
Published
14 August 2019
Submission deadline
13 September 2019
Notice type
tender
Source
contracts finder
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