SU113(26) Online Learning - Marketing and Student Recruitment Services

The University is seeking to award an initial 3-year contract, to commence in Spring 2026 with an option to extend for a further two one-year period (3+1+1) to develop and execute a comprehensive marketing and recruitment strategy for online learning programmes. Swansea University intends to launch Swansea University Online in September 2026.

This ambitious programme of online learning will enhance and diversify the university’s educational portfolio and ensure that it remains relevant and attractive to the needs of all learners. Swansea University Online will combine the university’s existing expertise in educational innovation with external commercial partnership to market and recruit to high-quality online programmes and courses, at scale and at pace.

The intention is to deliver new postgraduate taught programmes for both the UK and international markets from September 2026, with the potential addition of an undergraduate programme within the initial contract period. This tender is being run as a Light Touch Contract pursuant to section 9 of the Procurement Act 2023.

The Contract Value stated is based on target anticipated student numbers recruited. Should numbers recruited be above the targeted amount then the contract value will be higher based on a fee per student recruited.

In line with Procurement Act 2023 Schedule 5, for any future procurement of additional or repeat goods, services or works we reserve the right to directly award under sch5 para.8 a) and b). In line with Procurement Act 2023, we reserve the right to vary the Contract. This tender is being run on eTenderWales portal https://etenderwales.ukp.app.jaggaer.com/home.html