ROHSS-01 Re-Opening High Streets Safely Marketing Campaign

The Government announced the ROHSS fund back in May 2020 which has helped council's introduce a range of safety measures in a move to get people back to work and customers back to the shops. Under the funding guidelines, councils can use this money to develop local marketing campaigns to the public and reassure them that their high streets and other commercial areas are safe.

We need to carry out a communications and public information campaign now to ensure that the reopening of our local economies can be managed successfully and safely. As a local authority we want to effectively communicate to our residents their role in ensuring that the local economy can reopen safely.

Any communications campaign will need to consider how messaging to the public and businesses will fit in with existing council messages. Public Health run the '3 steps to safety campaign', plus ongoing Coronavirus guidance and restriction measure from Government and Public Health England.

There are also 'place' marketing campaigns to take into consideration (see background information for further details). We are asking agencies to submit proposals for: a) An East Riding ROHSS marketing campaign b) An East Riding ROHSS campaign delivery plan