River Tweed Trail, Brand Positioning and Audience Development
Tweed ForumEstimated Value
Up to £10,000
Deadline
9 September 2026
Published
4 August 2026
Type
services
Overview
The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market.
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The contract is for a consultancy or agency to create a clear brand positioning and audience strategy for the River Tweed Trail, a walking and cycling route that spans Scotland and England. It aims to define the trail’s unique selling points and target the right visitors.
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Buyer Profile
Tweed ForumKey Dates
Published
4 August 2026
Submission deadline
9 September 2026
Notice type
Website Contract Notice
Source
publiccontractsscotland
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