System operational · UK tenders
Awarded
ocds-h6vhtk-06e668 · award

Provision of Media Buying

Driver and Vehicle Licensing Agency

Estimated Value

Up to £8,000,000

Deadline

Not specified

Published

17 September 2026

Type

Not specified

WalesGBselective

Overview

To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA’s strategic aims. 17.07.25 Update: DVLA intend to procure the requirement via the upcoming CCS Framework once it is live: https://www.crowncommercial.gov.uk/agreements/RM6364

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Award Details

Wavemaker Ltd

14 Aug 20261 Sept 2026 – 14 Jun 2030

£8,000,000

WAVEMAKER LIMITED Trading as WPP650

£8,000,000

Likely incumbents

Suppliers who won similar work from this buyer in the last 5 years.

5 found
  1. 1

    Virgin Media Business Ltd

    3 contracts wonlatest 3 Dec 2025ends 25 Jun 2030

    £330,550

    total awarded

  2. 2

    Arcadis Limited

    2 contracts wonlatest 7 Aug 2026ends 31 Jan 2027CH OC368843

    £300,233

    total awarded

  3. 3

    Kerv Digital Limited

    1 contract wonlatest 29 Sept 2026ends 1 Nov 2029

    £14m

    total awarded

  4. 4

    Udemy Inc

    1 contract wonlatest 27 Aug 2026

    £94,953

    total awarded

  5. 5

    UGROUP UK NUMBERPLATES LIMITED

    1 contract wonlatest 17 Aug 2026ends 11 Oct 2029CH 12352972

    £481,293

    total awarded

Virgin Media Business Ltd is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.

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Buyer Profile

Driver and Vehicle Licensing Agency
Typepublic body
RegionUKL18
Total tenders52
Total spend£159,606,495
View buyer profile

Key Dates

Published

17 September 2026

Submission deadline

Not specified

Notice type

award

Source

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