Media Planning and Buying for Reputation and Student Recruitment Marketing
Sheffield Hallam UniversityEstimated Value
Up to £2,500,000
Deadline
29 January 2020
Published
20 December 2019
Type
services
Overview
The University is seeking to appoint a media planning and buying agency to assist in achieving its strategic marketing and student recruitment objectives, which include: - delivering student recruitment success and engagement across pre-applicant, applicant, student and alumni audiences, in line with academic and financial targets globally, - raising the profile and enhancing the reputation of the University through institutional positioning and research impact, - promoting the new University brand campaign achieving stand out and cut through in our competitive market place. The appointed agency will work with 2 central marketing teams - the prospective student marketing team and the strategic marketing team. All references to 'the University' include all wholly owned subsidiaries of the University, including but not limited to SHULaw.
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Buyer Profile
Sheffield Hallam UniversityKey Dates
Published
20 December 2019
Submission deadline
29 January 2020
Notice type
award
Source
contracts finder
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