Media Monitoring Software

This notice is to advise bidders this opportunity is live on e-Tender Wales until 10:00 on 12/10/2026. The Senedd requires software solutions to support media monitoring, press office management, social media management and social media listening activities.

These services play an important role in helping the Senedd understand the reach, impact and effectiveness of its communications activity, monitor public and media discussion, and support engagement with people across Wales. The procurement has been structured into four separate lots to enable suppliers to bid for individual, multiple, or all lots with one or multiple systems.

The software is required to monitor keywords on local, national and UK-wide media. This will include print, digital and broadcast media.

The system must be able to monitor Welsh language media, and be able to collate coverage. The system should help improve efficiency, strengthen relationships with journalists and ensure organisational knowledge is retained and shared across the team.

The software should enable the Senedd to efficiently plan, publish, manage, monitor and evaluate content across its official social media channels. It should support day-to-day communications activity, audience engagement, campaign delivery and performance reporting.

The software should provide comprehensive monitoring, analysis and reporting of online conversations relevant to the Senedd, supporting proactive reputation management, audience insight, campaign evaluation and early identification of emerging issues. The Commission may purchase more user licences, credits or other consumables based on unforeseen demand and needs.