Industry data on the UK audiovisual sector

Ofcom has a requirement for third-party syndicated data support to further the Research & Intelligence team’s understanding of the audiovisual market in the UK. While the team collects a large amount of its evidence directly from industry stakeholders, it requires further data to supplement its knowledge and understanding of the media landscape.

This particularly relates to the video-on-demand (VoD) landscape, as well as the pay TV market and the audio sector. This requirement has been split into two modules.

Tenderers can submit a proposal for one, or both modules. Each module will be evaluated and awarded separately by Ofcom.

As a minimum, the service must deliver the following below. For each module, the service should preferably also provide equivalent or applicable metrics for the audio sector and the online industry.

Module 1: Content analytics Detail on the hours and titles that comprise UK VoD providers’ catalogues, for both subscription and free-to-view/ad-funded business models (i.e. subscription VoD, broadcaster VoD, ad-funded VoD – abbreviated as SVoD, BVoD and AVoD respectively). Module 2: Market data Subscriber, revenue and spend information for pay TV and VoD providers in the UK market.

o Catalogue hours and number of titles, with desired breakouts/metadata including: o Platform and provider level data o Genre of content o Type of content (e.g. short-form or long-form, scripted or unscripted) o Source of content (e.g. original production or licensed) o Originality status of content (e.g. Netflix Originals) o Production company and country of content o Status of production company (e.g. independent) o Commissioner of content o Distributor of content o Age of content o Content analytics in respect to YouTube would be desirable, but not essential. This may include: o Type of content o Key channels available o Types of organisations producing content on YouTube (e.g. broadcasters, publishers, newspaper brands, production companies, public organisations) o Audio sector metrics for this module may include: o Catalogue information for podcast providers and music streaming services o Detail on content that is exclusive to a podcast provider or streaming service. o Live radio schedule hours by genre.

This could include the following breakouts: o Whether a station is music-led or speech-led o If music-led – primary genre splits o If speech-led – content genre splits (e.g. news, drama, sport, documentaries) • Subscriber/user bases, with desired breakouts including: o Platform and provider/operator (e.g. cable, satellite, IPTV, DTT, VoD – by company) o Service or business line (e.g. breakouts of pay TV, SVoD, etc, rather than total customers at the top line only) o Business model (e.g. FTA or pay, ad-funded or subscription, online or offline) o Tier of consumers’ subscriptions or other indicators of package type (e.g. basic or premium; ad-funded or premium; sports, movies, etc) • Revenues / average revenue per user, with desired breakouts including: o Platform and provider/operator (e.g. cable, satellite, IPTV, DTT, VoD – by provider) o Service or business line (e.g. breakouts of pay TV, SVoD, etc, rather than total revenue at the top line only) o Business model (e.g. FTA or pay, online or offline) o Revenue source (e.g. subscription, advertising, transactional, other) o Tier of subscription revenue or other indicators of package type (e.g. basic or premium; ad-funded or premium; sports, movies, etc) • Spend and investment with desired breakouts including: o Content, operational, other • Data on YouTube and/or other social video or video-sharing platforms e.g. o Ad revenue, with regional and UK splits o Subscriptions and revenue – YouTube Premium, Premium Lite, YouTube Music Additional requirements to be considered as part of module 2: • Any equivalent metrics for the above as applied to the audio sector, i.e. podcast providers, music streaming services and live radio. This could include: o Podcast revenues, split by source (e.g. advertising, sponsorship, subscription, other) o Podcast content spend o Music streaming revenues, split by source (e.g. advertising, subscription) o Live radio revenues, split by broadcast/online o Content spend for live radio programming