Digital Loyalty and Subscription Model Application
Transport for Wales Rail Limited (Utility Buyer)Estimated Value
Not specified
Deadline
Not specified
Published
25 September 2025
Type
Not specified
Overview
Development of a bespoke software application to allow TfW customers to purchase subscription pricing tiers, entitling them to discounted fares, plus development of a Digital Loyalty Scheme allowing customers to accrue loyalty points for travelling with TfW, these points will be stored as credit within the app allowing a points redemption purchase of a subscription tier of fare. Opportunities to pitch innovative solutions for specific challenges within the TfW business was was advertised as part of the TfW Innovation Lab Acceleration Programme.
The opportunity was also promoted on professional media platforms e.g. LinkedIn and via the Welsh Government Innovation Team. Pitches were received from several organisations and assessed in line with criteria published to bidders.
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Award Details
BLOCKRANK LIMITED
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Buyer Profile
Transport for Wales Rail Limited (Utility Buyer)Key Dates
Published
25 September 2025
Submission deadline
Not specified
Notice type
award
Source
find a tender
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