System operational · UK tenders
planned
ocds-h6vhtk-05de13 · planning

Creative Agency

SOUTH WESTERN RAILWAY LIMITED

Estimated Value

Not specified

Deadline

30 January 2026

Published

10 November 2025

Type

Not specified

LondonGBopen

Overview

The Procurement is for the the provision of Strategic and Creative Marketing Services, Account and Project Management and Production Services. The Agency will be responsible for the development and delivery of integrated through the line campaigns for the Customer to meet a written set of agreed KPIs and objectives.

The detail of such campaigns will be defined in an agreed brief and subsequent scope of work. Campaigns could include, but are not limited to: - Annual SWR leisure campaigns, Tactical Campaigns, Commuter campaigns, Reactive campaigns.

Such campaigns will comprise of multiple owned, earned and paid channels (as agreed in writing in a separate scope of work for each campaign) including, but not limited to: - TV, Radio, Email, Digital display, Website, Social media, Station Posters and on-board media. Leaflets & flyers, Press, Services supplied to include: Creative services Account and Project Management services Financial reconciliations services Production services

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Likely incumbents

Suppliers who won similar work from this buyer in the last 5 years.

5 found
  1. 1

    Worldline IT Services UK Limited

    2 contracts wonlatest 20 Aug 2026ends 31 Mar 2031CH 08514184

    £6m

    total awarded

  2. 2

    PORTERBROOK LEASING COMPANY LIMITED

    2 contracts wonlatest 22 Aug 2025ends 25 May 2030CH 02912662

    £125m

    total awarded

  3. 3

    DANBURYKLINE LTD

    1 contract wonlatest 18 Aug 2026ends 28 Aug 2028CH 08085378

    £943,051

    total awarded

  4. 4

    St Luke's Communications

    1 contract wonlatest 24 Jul 2026CH 03101400
  5. 5

    ICOMERA UK LIMITED

    1 contract wonlatest 22 Jul 2026ends 31 Dec 2027CH 06089258

    £2m

    total awarded

Worldline IT Services UK Limited is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.

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Buyer Profile

SOUTH WESTERN RAILWAY LIMITED
Typepublic body
RegionUKI32
Total tenders45
Total spend£1,522,233,482
View buyer profile

Key Dates

Published

10 November 2025

Submission deadline

30 January 2026

Notice type

planning

Source

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