Estimated Value
Up to £3,200,000
Deadline
2 November 2026
22 days remaining
Published
1 October 2026
Type
Not specified
Full Description
Services relating to advertising creative including
- Brand narrative, strategy and planning
- Brand positioning and architecture
- Advertising creative
- Advertising production (TV and radio)
- Digital content and video production
- Social media advertising
- Behaviour change
We are looking to appoint a lead creative advertising partner to act as the creative custodian of our existing 'Keep Life Flowing' campaign, protecting its established visual identity, tone of voice, brand principles, campaign purpose and existing creative equity, while evolving the platform to support Affinity Water's future water saving and behaviour change objectives. The focus will be on evolution rather than reinvention, ensuring Keep Life Flowing remains recognisable while becoming more flexible and responsive to changing weather and water resource conditions.
The successful supplier will be expected to evolve, protect and activate the existing Keep Life Flowing platform, helping us deliver stretching water reduction targets through high quality, responsive creative.
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Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
ITRON METERING SOLUTIONS UK LIMITED
£2m
total awarded
- 2
Origin Tech Limited
£727,992
total awarded
- 3
M Group Energy (Metering) Limited
£3m
total awarded
ITRON METERING SOLUTIONS UK LIMITED is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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two years of filed accountsyour financial standingturnover vs contract valueyour Companies House recordcash flow for 30-day termscredit scores and ratios
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Buyer Profile
AFFINITY WATER LIMITEDKey Dates
Published
1 October 2026
Submission deadline
2 November 2026
Notice type
tender
Source
find a tender
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