Communications planning and media buying in Northern Ireland

The Electoral Commission requires an agency to plan and deliver a multi-campaign strategy (communications planning and media buying) to drive voter registration and disseminate voter information across a range of electoral events in Northern Ireland. The successful agency must have and demonstrate knowledge and awareness of the political environment and the media market in Northern Ireland.

The contract will be for three years, with the option to extend for up to three additional years (3 + 1 + 1 + 1) subject to yearly status reviews. The contract will start on 9 January 2018 and (if renewed in full) will be until 8 January 2024.

Our overall objective is to increase the number of eligible people registered to vote for each electoral event. We are looking in particular for an agency to demonstrate value for money, specialist knowledge and experience of the Northern Ireland media market, innovation, effective client and business operations, and an understanding of our objectives, audiences and unique requirements. Following this pre-selection questionnaire stage, successful agencies will be invited to submit written proposals which will be evaluated, and shortlisted agencies will be invited to give pitch presentations in Belfast.