Cambridgeshire County Council Fenland and East Cambridgeshire Teacher Recruitment Marketing Campaign

The Fenland and East Cambridgeshire Opportunity Area is inviting providers to develop and implement a marketing campaign to advertise Fenland and East Cambridgeshire as a desirable location for teachers to live and work. The successful provider will need to demonstrate a detailed understanding of the challenges to teacher recruitment on both a national level and the specific circumstances of Fenland and East Cambridgeshire.

The successful provider will design and deliver a marketing campaign including: • Targeted online and social media advertising • Regional advertising in key target areas • Marketing materials The key aim of this campaign is to reduce the vacancy levels in schools in Fenland and East Cambridgeshire and to ensure high-quality teachers are working in the area. In their response to this specification, bidders are expected to use their expertise to design a marketing campaign which will successfully encourage teachers and prospective teachers to consider a teaching career in Fenland and East Cambridgeshire. The success of the campaign will be measured with a combination of outputs (e.g. campaign target audience reached), outtakes (e.g. campaign awareness) and outcomes (e.g. numbers applying for vacancies in schools).