System operational · UK tenders
Awarded
ocds-h6vhtk-0515f9 · award

Behaviour Change

Cambridgeshire County Council

Estimated Value

£1,026,240 – £3,798,702

Deadline

16 June 2025

Published

17 September 2025

Type

services

East of EnglandGBopenCPV: 85100000
CategoryHealth & social care

Overview

Cambridgeshire County Council are tendering for a Behaviour Change Service that will deliver evidenced based health improvement and behaviour change interventions, to support Cambridgeshire residents adopt healthy behaviours. It has a focus on modifiable lifestyle behaviours that reduce life expectancy, increase health inequalities, and increase the risk of chronic diseases including cardiovascular disease (CVD), diabetes, some cancers, respiratory illnesses, and dementia, as well as negatively affecting mental wellbeing.

The provision of evidence-based services is essential if the Services are to support delivery of the key high-level outcomes. The Service will reflect the principle of proportionate universalism and will use population health management approach to identify higher levels of need.

It will address health inequities and inequalities through embedding proportionate universalism into service delivery ensuring that services are delivered at scale and intensity proportionate to the local need. This procurement is being conducted in accordance with the Provider Selection Regime (PSR) of the Healthcare Services Regulations 2023.

Regulations cited

  • Healthcare Services Regulations 2023
  • Health Care Services (Provider Selection Regime) Regulations 2023

Contact & helpdesk

Provide an effective Single Point of Contact (SPOC) for residents from all places to access their local services. 2.

Additional details

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023.

This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. Services to be provided: The Cambridge City place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery.

The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Cambridgeshire City. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges.

It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2.

Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4.

Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6.

Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8.

Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months.

Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Cambridge City. This preferred bidder is a new provider for the delivery of these services within this area.

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023.

This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The East Cambridgeshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery.

The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within East Cambridgeshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges.

It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2.

Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4.

Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6.

Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8.

Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months.

Existing or New Service: This is an existing service that will be delivered in a new placed based approach within East Cambridgeshire. This preferred bidder is a new provider for the delivery of these services within this area.

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023.

This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The Fenland place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery.

The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Fenland. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges.

It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2.

Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4.

Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6.

Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8.

Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months.

Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Fenland. This preferred bidder is a new provider for the delivery of these services within this area.

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023.

This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The Huntingdonshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery.

The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within Huntingdonshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges.

It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2.

Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4.

Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6.

Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8.

Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months.

Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Huntingdonshire. This preferred bidder is a new provider for the delivery of these services within this area.

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023.

This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The South Cambridgeshire place based behaviour change service will provide a flexible and adaptable framework that aligns with needs, enabling a personalised and integrated approach to service delivery.

The service will encompass prevention, treatment and long-term behaviour change by encouraging and enabling local people to adopt healthier lives, making more effective use of the assets and resources within South Cambridgeshire. The service model is based on the principle of universal proportionalism, ensuring that interventions are scaled according to the level of need, with targeted support for those facing the greatest challenges.

It will: 1. Provide specialist behaviour change services that address the four key health behaviours that relate but not exclusively to diet, physical activity, smoking and alcohol. 2.

Provide obesity related services that address primary prevention and weight management services (Tiers 1 and 2) 3. Work collaboratively with partner organisations and communities to develop and deliver innovative interventions and services to support health related behaviour change. 4.

Implement integrated service pathways based on connections rather than signposting that will decrease duplication and use resources more effectively in collaboration with system partners. 5. Deliver a falls prevention service that focuses upon early prevention of falls. 6.

Ensure that the wider socio-economic needs of service users are addressed to support behaviour change 7. Working with local partners secure support for environment policy changes that will positively influence health related behaviours. 8.

Provide NHS Health Checks at different community locations. Contract Duration: This is a 5 year contract with options to extend by up to 24 months.

Existing or New Service: This is an existing service that will be delivered in a new placed based approach within South Cambridgeshire. This preferred bidder is a new provider for the delivery of these services within this area.

This is a Provider Selection Regime (PSR) intention to award notice. The awarding of this contract is subject to the Health Care Services (Provider Selection Regime) Regulations 2023.

This contract has not yet formally been awarded; this notice serves as an intention to award a contract under the competitive process of the PSR. The Centralised Support Function will be delivered as a Cambridgeshire wide model .

It will: 1. Provide a digital self-management service for residents from all places. 3.

Coordinate communications across the different place based services and support local and national campaigns. 4. Provide behaviour change training programme to support the place based services. 5.

Provide Community Intensive Weight Management Services to enable residents to achieve a healthy weight. Contract Duration: This is a 5 year contract with options to extend by up to 24 months.

Existing or New Service: This is an existing service that will be delivered in a new placed based approach within Cambridgeshire. This preferred bidder is a new provider for the delivery of these services within this area.

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Award Details

MoreLife Limited

£3,798,702

MORELIFE (UK) LTD

£3,798,702

Likely incumbents

Suppliers who won similar work from this buyer in the last 5 years.

3 found
  1. 1

    FluClinic2You

    1 contract wonlatest 22 Sept 2026CH 12241114

    £20,000

    total awarded

  2. 2

    Central Health Solutions Limited

    1 contract wonlatest 22 Sept 2026CH 10853992

    £20,000

    total awarded

  3. 3

    23 Limited

    1 contract wonlatest 28 Feb 2025

FluClinic2You is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.

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Buyer Profile

Cambridgeshire County Council
Typepublic body
Total tenders264
Total spend£2,395,832,388
View buyer profile

Key Dates

Published

17 September 2025

Submission deadline

16 June 2025

Notice type

award

Source

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