Advertising & Media Buying

Government Recruitment Service will soon be seeking a contract which can provide standard advertising and media buying services, whilst retaining some small elements of creative execution to further drive and enhance talent attraction optimising our centralised recruitment service. The contract value is anticipated to be just under £5 million with a potential contract duration of *36 months (3 years) with an additional 12 months (1 year) contract extension. *To note, timescales are subject to change.

There are 4 main areas within scope which include but are not limited to: Media planning, negotiating and buying Offering attraction strategy advice Media advertising such as print, digital, social Offering market insight A broad reach is required, therefore the supplier is expected to have the ability to access more than 140+ different media options. As well as: Providing tailored campaign planning and media buying advice (inc tailored market analysis) for all new commissions, incorporating digital, social, print and online media and other specialist channels, job boards, job aggregators, search engines, programmatic advertising and channels Providing expert advice on the most suitable forms/types of media/messaging to include or utilise Provide in-campaign performance reporting Providing bespoke copy production, copy-writing, copy editing and creative input, as required Working with media providers to ensure that advertising campaigns are delivering Working with other third-parties is permissible for the sole purpose of meeting advertising requirements It's not possible to predict the volume of work that the supplier can expect to receive.

However, it is not uncommon for work flow to follow a trend of peaks and troughs, sometimes with rapid and significant changes in volume. We can say that historically the average number of campaigns commissioned per annum is circa 200 (averaging 17 per month).

It is not unusual for a number of large and complex campaigns to be commissioned at the same time, therefore the ability for a supplier to be adaptable and flexible is essential. The contract awarded will include no obligation on the buyer regarding minimum spend or work volume.

Should the procurement go ahead, the potential route to market may be via the RM6124 Communications Marketplace, which is a Dynamic Purchasing System framework. If you are not already registered you will need to visit the following webpage to register as a new supplier: https://supplierregistration.cabinetoffice.gov.uk/dps Crown Commercial Services or Cabinet Office & HM Treasury Commercial Team may coordinate the procurement on behalf of Government Recruitment Service.