Active Norfolk Activity Finder Branding

Active Norfolk wishes to procure branding for a new Activity Finder web platform which is currently under development. The branding should incorporate basic branding elements such as a logo, images, colour palette and brand guidelines as well as secondary assets such as an image suite, a marketing toolkit for providers, small illustrations and assets for related documents.

Active Norfolk is one of over 40 Active Partnerships covering England. The organisation aims to increase participation in sport and physical activity for Norfolk residents.

We do this by providing information about local opportunities for individuals to get active, and provide support for clubs, volunteers and coaches. It has become clear that in order to facilitate this role effectively and deliver the most effective project outcomes, an effective and relevant database of active opportunities within Norfolk will be an invaluable tool.

The development of this branding opportunity is funded by the Interreg Channel EXPERIENCE project, which is a key strategic partner of active Norfolk and its aims must be a key consideration for this work. Experience will be developing itineraries for experiential tourism activities in Norfolk and listing the more experiential activities from the Activity Finder.

The branding must therefore reflect experiences and the desired outcomes of the EXPERIENCE project which centres around sustainable experiential out of season tourism in Norfolk. The existing EXPERIENCE logo and brand guidelines must be considered and reflected as part of any branding proposal for this opportunity. Members of the EXPERIENCE team will consult throughout the branding development process.