Land-based Careers Marketing Campaign (14-19)

Landex, on behalf of a collaborative forum of land-based education and industry partners, invites tenders for the development and delivery of an integrated national marketing campaign focused on raising awareness of land-based careers among young people aged 14-19. Landex is managing this project on behalf of the National Landbased College, working with sector partners to raise awareness of the breadth, relevance and future opportunities within land-based careers.

The campaign will present a positive, modern and future-focused narrative for land-based careers, address misconceptions and awareness gaps, cover the breadth of land-based industries, include social media campaign delivery and video-led content, direct users to a central landing destination with onward routes to careers, courses, advisers and adult upskilling, integrate and signpost partner initiatives and assets, provide measurable impact data and reporting, and be scalable for potential future phases. The campaign will include a central landing page to support user journeys and signposting to partner resources.

An outline structure for this already exists, so the primary focus of this commission is developing a strong campaign concept and reaching new audiences, rather than building a complex website. The campaign must remain unbranded and represent the land-based sector collectively.

Evaluation will be undertaken on the basis of the Most Economically Advantageous Tender (MEAT). Shortlisted bidders will be invited to present as part of the final evaluation stage.

Contract Value Maximum contract value: £40,000 inclusive of all costs and any applicable VAT. Contract Duration Contract commencement date: 8 June 2026.

The contract will continue until completion of agreed deliverables and final reporting. Award will be confirmed by formal email notification, which will form part of the contractual record.

Procurement Procedure Open procedure (below threshold). Tender Timetable Tender publication date: 18 March 2026.

Clarification (queries) deadline: 17 April 2026. Shortlisting notifications: Week commencing 4 May 2026.

Presentations: Week commencing 11 May 2026. Outcome notifications: Week commencing 25 May 2026.

Contract start date: 8 June 2026. Social Value and EDI commitments form part of the scored evaluation.

The successful bidder will enter into a formal Services Agreement governed by the laws of England and Wales. Landex reserves the right not to award a contract.