UOW962 - Advertising and Media Buying Services
University of WorcesterEstimated Value
Up to £2,000,000
Deadline
7 August 2025
Published
19 March 2026
Type
Not specified
Full Description
The University of Worcester is seeking to appoint an advertising agency that can provide expert campaign planning, media buying, and strategy development services. The selected agency will work closely with the University to design and implement advertising campaigns that effectively support student recruitment and raise awareness of the University of Worcester.
The appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions.
The University seeks an agency that will
- Deliver integrated media planning and buying services.
- Provide strategic insights and recommendations.
- Ensure value for money through cost-effective ad placements and discounts.
- Manage campaigns proactively with data-driven optimisations.
- Advise on emerging advertising trends and innovations.
Requirements
The appointed agency should demonstrate a strong understanding of the Higher Education sector, its target audiences, and digital advertising best practices. The agency must be able to create cost-effective digital campaigns that optimise engagement and conversion rates, including web visits, button clicks, event bookings and form completions.
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Award Details
RH Advertising Limited
£2,000,000
RH Advertising
£2,000,000
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
Dietary Assessment Ltd
2 contracts wonlatest 6 Aug 2026ends 31 Aug 2028£19,800
total awarded
- 2
TDNet
2 contracts wonlatest 19 Mar 2026ends 31 Jul 2033£130,064
total awarded
- 3
AMB GLASS & MALVERN WINDOWS LIMITED
£28,184
total awarded
- 4
AA Salt Services Ltd
1 contract wonlatest 21 Sept 2026ends 30 Sept 2030£63,721
total awarded
- 5
WARWICK UNIVERSITY SERVICES LIMITED t/a jobs.ac.uk
£30,000
total awarded
Dietary Assessment Ltd is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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two years of filed accountsyour financial standingturnover vs contract valueyour Companies House recordcash flow for 30-day termscredit scores and ratios
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Buyer Profile
University Of WorcesterKey Dates
Published
19 March 2026
Submission deadline
7 August 2025
Notice type
award
Source
find a tender
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