UK Sport - Associate pools to support the Coaching, Leadership, Talent and Culture Teams in their work with Olympic and Paralympic performance programmes
THE UNITED KINGDOM SPORTS COUNCILEstimated Value
£333,000 – £500,000
Deadline
15 November 2025
Published
27 February 2026
Type
Not specified
Overview
The mission for the Leadership, Talent, Culture and Coaching (LTCC) Teams is to understand the demands of each sport's performance plan and the challenges faced by those leading and delivering them - ensuring that athletes and staff are effectively supported in realising their ambitions. To meet the evolving needs of leaders and coaches within the high-performance system, the LTCC Teams will offer a blended approach of: Self-services resources, Peer learning and communities of practice within and across sports, Expert advice, Access to programmes to enhance role effectiveness, and Targeted deployment of skilled associates to support capability development in and through performance environments. To respond swiftly and effectively to the needs of sport, pools of high-quality, experienced associates will be procured and retained for the duration of the Olympic and Paralympic cycle. The scope of services covered by this procurement will be split into 4 lots: Associate - Support for Executive Leadership in High Performance Sport Provision of high-quality, confidential, and developmental executive coaching to leaders operating in high performance sport environments. Associate - Support for Culture & Senior Team Leadership in High Performance Sport Provision of support to shape and strengthen leadership team, performance programme, and organisational culture in high performance sport by designing and delivering impactful development that fosters trust, clarity, cohesion, and sustainable performance. Associate - Support for Coaching in High Performance Sport Provision of support to work alongside coaches and sports to plan, implement and evaluate bespoke programmes of learning that support coaches' personal and professional development. Associate - Support for Recruitment & Talent Management in High Performance Sport Provide expert advice, guidance, and support to organisations across high-performance sport system regarding on demand HR policy and procedures, Talent Management (attraction, identification, recruitment, and selection) of diverse and high-quality talent. It will also support development of optimal organisational design. Note: A single associate or organisation may tender for one, multiple, or all roles - provided they demonstrate the required capability and experience.
Each individual put forward for an associate pool(s) will be assessed on their unique skills and experience. Any organisation applying for the associate pool(s) will be required to put forward a full body of evidence against the assessment criteria for each member of the team they are proposing. The yearly expected spend per lot is outlined in the below Annual Spend (Quadrennial Spend) Associate - Support for Executive Leadership in High Performance Sport £120k (£480k) Associate - Support for Culture & Senior Team Leadership in High Performance Sport £100k (£400k) Associate - Support for Coaching in High Performance Sport £150k (£600k) Associate - Support for Recruitment & Talent Management in High Performance Sport £100k (£400k) It is anticipated that the value of pieces of work will be less than £30,000, with the majority of contracts below £10,000.
Work will be awarded directly, with the project or programme lead engaging with the appropriate pools and individuals. People can be awarded multiple contracts which run at the same time over the tender period. In the scenario that a call-off contract is expected to exceed £30k (inc VAT) we will award the contract after a mini-competition period that is open to the suppliers within this lot.
Additional details
The assessment criteria will be consistent with the initial framework criteria with an additional nuanced criteria that is specific to the contract. All suppliers in the lot will be notified of these criteria in their invitation to bid. Being selected for the framework does not guarantee work Specification for each of the roles can be viewed in the assessment criteria section and in the attached documents at the bottom of the page
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Award Details
RACHEL ELLISON LIMITED
£500,000
NTX
£500,000
SHIFT MK LIMITED
£500,000
BREAKTHROUGH THINKING LTD
£500,000
Sara Symington
£500,000
Karuna Performance
£500,000
2 DEVELOP LIMITED
£500,000
ALFANO CONSULTANCY LTD
£500,000
Athru Coaching Ltd
£500,000
BANKPOINT LEADERSHIP LIMITED
£500,000
BE MORE LEARNING AND DEVELOPMENT LIMITED
£500,000
BERKSHIRE CONSULTANCY LIMITED
£500,000
BEYOND CONSULTANTS LIMITED
£500,000
BLENDED LEARNING STUDIO UK LTD
£500,000
BRIGHTER THINKING LIMITED
£500,000
CALIN CROSS LIMITED
£500,000
CONVERSATIONS THAT COUNT LTD
£500,000
FabricShift Limited
£500,000
FARLEIGH PERFORMANCE LIMITED
£500,000
FIRST ASCENT GROUP LTD
£500,000
FLYING IGUANA LTD
£500,000
HAYNES-SHARIFF BUSINESS CONSULTANTS LIMITED
£500,000
I-COACH ACADEMY LIMITED
£500,000
INEO LIFE LTD
£500,000
LEADERBEING LTD
£500,000
LINDSAY WITTENBERG LIMITED
£500,000
LIZZY YARNOLD LIMITED
£500,000
LSP LEADERSHIP LTD
£500,000
LUKE TYBURSKI LTD
£500,000
PERFORMANCE FOCUS LTD
£500,000
PERSONNEL DYNAMICS LIMITED (trading as Positive Dynamics)
£500,000
PODIUM PERFORMANCE GROUP LIMITED
£500,000
THE GOALGETTER ORGANISATION LIMITED
£500,000
THE X GROUP (TXG) LTD
£500,000
WJ PERFORMANCE CONSULTANTS LTD
£500,000
KIRSTIE MOORE LIMITED
£500,000
Limitless Peak
£500,000
ADAPTIVEMIND CONSULTANCY LIMITED
£500,000
CHANGING MINDS LTD
£500,000
EMMA SMITH COACHING LTD
£500,000
GREY MATTERS PERFORMANCE LIMITED
£500,000
HEAD FOR A WIN LIMITED
£500,000
LANCING CONSULTANCY LIMITED
£500,000
Leeds Beckett University
£500,000
LIBERATING BRILLIANCE LTD
£500,000
LIKOS PEOPLE LTD
£500,000
LIMINAL SPACE CONSULTING LTD
£500,000
LOUGHBOROUGH UNIVERSITY
£500,000
MADE FOR MORE LIMITED
£500,000
MDA COACHING SERVICES LTD
£500,000
NEXT BRAVE MOVE LIMITED
£500,000
PAULSON PERFORMANCE CONSULTING LIMITED
£500,000
SHEFFIELD HALLAM UNIVERSITY ENTERPRISES LTD
£500,000
TOP SEED CONSULTING LIMITED
£500,000
You Cubed Coaching
£500,000
Clear Space Consultancy
£500,000
Chris Beaumont Consulting
£500,000
Lesley McKenna
£500,000
Mentorial Performance
£500,000
ADVISORY SEVEN LTD
£500,000
Opus 29 Consultancy
£500,000
Julian North
£500,000
Transformative Space
£500,000
COACHING & PERFORMANCE DEVELOPMENT LTD.
£500,000
Nigel Donohue Performance Consultant
£500,000
Sport Performance Services
£500,000
Tracy Whittaker-Smith
£500,000
CARDIFF MET COMPANY LTD
£500,000
L&A PERFORMANCE LIMITED
£500,000
LOUGHBOROUGH UNIVERSITY ENTERPRISES LIMITED
£500,000
ONE HIGH PERFORMANCE COACHING LIMITED
£500,000
PERFORMANCE VISION LIMITED
£500,000
PRAXIS COACHING LIMITED
£500,000
SG LEARNING & DEVELOPMENT LTD
£500,000
Coach Craft
£500,000
Andrew Mark Gillott
£500,000
Experience Project
£500,000
Dean Clark
£500,000
Drivetrain Coaching and Consulting
£500,000
Lacuna Learning
£500,000
Good Things Coming
£500,000
E. T. Hall Consulting
£500,000
Handyside Coaching
£500,000
Martin Dighton
£500,000
Michelle Vernon-Way
£500,000
Paul Kinnerk Coaching Limited
£500,000
Paul Russell
£500,000
EP PARTNERS LTD
£500,000
PEOPLE UP HR CONSULTING LTD
£500,000
Hawthorn People Consulting
£500,000
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
Leeds Beckett University
3 contracts wonlatest 28 Sept 2026ends 31 Oct 2027£123,381
total awarded
- 2
SOUTH BAILEY DEVELOPMENT LIMITED
£120,642
total awarded
- 3
Andy Tong Consulting
2 contracts wonlatest 12 Dec 2025ends 31 Mar 2026£67,239
total awarded
- 4
Sep 2 Ltd
£31,100
total awarded
- 5
PANTHEON CASB LIMITED
£50,000
total awarded
Leeds Beckett University is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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two years of filed accountsyour financial standingturnover vs contract valueyour Companies House recordcash flow for 30-day termscredit scores and ratios
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Buyer Profile
THE UNITED KINGDOM SPORTS COUNCILKey Dates
Published
27 February 2026
Submission deadline
15 November 2025
Notice type
award
Source
find a tender
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