UK & International Student Recruitment Media Planning & Buying for RGU
Robert Gordon UniversityEstimated Value
Up to £750,000
Deadline
14 October 2026
33 days remaining
Published
10 September 2026
Type
services
Overview
Provision of UK & International Student Recruitment Media Planning & Buying for Robert Gordon University.
AI Analysis
Powered by AI — always verify against official documents
Robert Gordon University is seeking an agency to plan and purchase media to recruit UK and international students.
Requirements
- No specific requirements listed in the notice — check the full tender documents.
Key Tasks & Deliverables
- Develop a media strategy that targets prospective UK students
- Develop a media strategy that targets prospective international students
- Negotiate and purchase media space across TV, radio, digital, print and outdoor channels
- Create and manage campaign schedules and budgets
- Produce regular performance reports and optimise spend
- Ensure all media complies with RGU brand guidelines and data‑privacy regulations
How to Read This Tender
- 1Read the ‘Scope of Work’ section carefully – it will spell out the exact media channels and audience segments the university wants to reach
- 2Look for any references to budget limits, reporting frequency and key performance indicators – these drive how you price your service
- 3Check for mandatory certifications (e.g., GDPR compliance, media buying accreditation) in the ‘Eligibility’ or ‘Requirements’ part of the document
- 4Note any deadlines for submission and the format required for your proposal – missing a file or using the wrong template can disqualify you
- 5Pay attention to evaluation criteria – many universities weight experience in higher‑education recruitment heavily
Tips for Small Businesses
- Partner with a specialist media buying subcontractor if you lack in‑house buying power – this can boost your capability without huge overheads
- Highlight any previous work with universities or education clients; even small case studies can demonstrate relevance
- Emphasise social value – show how you’ll promote diversity, accessibility and regional outreach, which many UK public sector buyers score positively
Before you bid, buyers check
two years of filed accountsyour financial standingturnover vs contract valueyour Companies House recordcash flow for 30-day termscredit scores and ratios
Actions
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How to Apply
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Buyer Profile
Robert Gordon UniversityKey Dates
Published
10 September 2026
Submission deadline
14 October 2026
Notice type
Contract Notice
Source
publiccontractsscotland
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