The Fares, Ticketing & Retail Subject Matter Expert
WEST MIDLANDS COMBINED AUTHORITYEstimated Value
£151,200 – £0
Deadline
28 May 2026
Published
28 September 2026
Type
services
Full Description
Transport for West Midlands (TfWM) requires specialist consultancy support to provide strategic and technical expertise in relation to fares, ticketing and retail arrangements as part of the Bus Reform Programme and franchising readiness activities.
The services to be provided will include
- Review and assessment of existing fares, ticketing and retail arrangements across TfWM and bus operators,
- Analysis of customer experience, accessibility, retail channels and customer journeys;
- Development of strategic options, recommendations and implementations considerations for a future franchised environment;
- Review of commercial, technical, operational and revenue management considerations associated with fares and ticketing arrangements;
- Benchmarking against industry best practise and emerging trends within the transport sector;
- Development of strategic roadmaps, programme planning inputs and risk and dependency considerations;
- Stakeholder engagement, workshop participation and presentation of findings and recommendation and
- Wider advisory support across relevant Bus Reform Programme workstreams where specialist fares, ticketing, retail or commercial expertise is required.
Requirements
- Wider advisory support across relevant Bus Reform Programme workstreams where specialist fares, ticketing, retail or commercial expertise is required.
AI AnalysisMembers
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Transport for West Midlands is hiring a specialist consultant to advise on fares, ticketing and retail as it prepares for a bus franchising reform, providing strategic analysis and recommendations.
£4.99/month after a 7-day free trial. Cancel anytime before it ends and you pay nothing.
Award Details
Waterman Aspen Ltd
£151,200
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
CONSTELLIA LIMITED
£797,650
total awarded
- 2
Jacobs U.K Limited
2 contracts wonlatest 30 Sept 2026ends 31 Mar 2027£104,572
total awarded
- 3
Matchtech Group (UK) Limited
2 contracts wonlatest 11 Aug 2026ends 30 Nov 2026£113,900
total awarded
- 4
STEER DAVIES & GLEAVE LIMITED
£10m
total awarded
- 5
Constellia Public Limited
£224,400
total awarded
CONSTELLIA LIMITED is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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Buyer Profile
West Midlands Combined AuthorityKey Dates
Published
28 September 2026
Submission deadline
28 May 2026
Notice type
Contract
Source
contracts finder
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