Delivery of West Midlands Business Festival

Business Growth West Midlands (BGWM) who are a part of West Midlands Combined Authority has awarded a contract to Ice Blue Marketing to support the successful delivery of the West Midlands Business Festival (WMBF) 2026, with an optional extension to support on the delivery for 2027. This flagship initiative is designed to showcase and support businesses across the West Midlands Region.

Building on the foundations established by WMBF 2025, the festival aims to reach a wider audience, improve the event quality, and deliver measurable business impact. WMBF will take place from Monday 2nd February 2026 to Friday 13th February 2026.

WMCA will require the awarded supplier to support with the following with BGWM having oversight: 1) Build on the 2024/ 2025 Festival Brand. 2) To coordinate the organisation and delivery of the 'business festival' (not to be confused with business events, business weeks, corporate events or expos), which will include identifying and liaison with key partners and external organisations to create a comprehensive programme of events that will be of interest to businesses in the West Midlands Region. 3) To produce, develop and deliver a comprehensive marketing promotional programme. This includes advertising and publicising the overarching festival and working with partners for support and individual events. In addition to this, provide operational support to ensure increased attendance. 4) To conclude a performance monitoring framework and economical assessment post festival. 5) To explore potential revenue streams that will naturally arise from the festival.