Strategic PR partner services requirement for AHDB
Agriculture and Horticulture Development BoardEstimated Value
Not specified
Deadline
Not specified
Published
28 January 2026
Type
services
Overview
This was a mini competition against framework RM6124 Communications Marketplace. All suppliers shortlisted against the below specialisms were given opportunity to apply: Brand Communications, Business-to-business (B2B) Communications, Consumer PR, Corporate PR, Corporate Social Responsibility (CSR), Environmental, Social and Corporate Governance (ESG), Influencer Strategy, Partnering and Execution, Management of Key Opinion Leaders / Opinion-Formers, PR Content Development and Management, PR Crisis Planning and Communications, PR Event Organisation and Management, PR Media Management, PR Reputation Management, PR Strategy, Press Release Writing and Distribution, Sustainability Comms 8 submissions were received
Details
- Objective
- Our aim to add balance to the food debate and ultimately to reassure, inform and engage consumers-especially those who feel conflicted about their choices-not by going on the defensive but by confidently delivering science-backed storytelling that builds term trust and protects purchase intent. Strategy Our strategy will be built on a smart, high-impact PR programme that both compliments and amplifies the Let's Eat Balanced campaign and carves out a bolder, more visible voice for British food and the British farming community.
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Award Details
Fight or Flight
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
Brookdale Consulting
£45,000
total awarded
- 2
AUGUSTE and LOUISE
1 contract wonlatest 4 Mar 2025
Brookdale Consulting is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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Buyer Profile
Agriculture and Horticulture Development BoardKey Dates
Published
28 January 2026
Submission deadline
Not specified
Notice type
award
Source
find a tender
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