STRATEGIC COMMUNICATIONS SUPPORT
COMPETITION AND MARKETS AUTHORITYEstimated Value
Up to £42,890
Deadline
16 October 2017
Published
22 December 2017
Type
services
Overview
The CMA requires a digital campaign strategy and plan to increase the number of people reporting cartels to us. We currently use three reporting channels: email, a telephone line and an online reporting form.
Information on cartels and details of how to report them can be found on our 'stop cartels' campaign page. Part of the challenge will be around accurately defining and tracking this 'quality' metric throughout the life of the campaign.
As the 'stop cartels' campaign page is still relatively new, we are also keen to drive up the numbers of people seeing this page and engaging with it, through an action, e.g. watching a video, completing a quiz, reading information and ultimately reporting a cartel. We are keen to learn from this campaign to gain further insights into the behaviour of our target audiences, when faced with messaging aimed at encouraging reporting.
Contact & helpdesk
The chosen agency will need to help us identify and drive quality leads, ergo the number of people reporting business cartels that contact us with evidence of wrongdoing.
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Buyer Profile
COMPETITION AND MARKETS AUTHORITYKey Dates
Published
22 December 2017
Submission deadline
16 October 2017
Notice type
award
Source
contracts finder
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