Sourcing Advertising on the Floating Bridge

The Authority has commissioned a £3.2m contract for the provision of a replacement Floating Bridge which will operate between Cowes and East Cowes on the Isle of Wight. The contract was won by Welsh boat building firm Mainstay Marine Solutions based in Pembroke Dock in Pembrokeshire; it is scheduled for delivery in early 2017 and should be operational by the end of March.

The Authority is seeking an established media agency that can effectively retail the advertising opportunities that exist and maximise the associated income which will offset the annual revenue operating costs of the bridge. The opportunities include poster frames, LED televisions and the hulls of the bridge itself; however the Authority also welcomes the views of the tenderers onother opportunities that can be exploited to generate additional advertising based revenue.

Additional information: The Freedom of Information Act (FOI) 2000 which came into force on 1.1.2005 applies to the Authority. If any tenderer considers that any information supplied by them is either commercially sensitive or confidential in nature, this should be highlighted and the reasons for its sensitivity specified.

A schedule is provided within the PQQ where potential providers can record and submit this information to the Authority. In such cases therelevant material will, in response to FOI requests, be examined in light of exemptions provided for in this act.The contract shall be made in English and according to English Law and subject to the jurisdiction of the EnglishCourts.

Any values listed are indicative and are given for the whole potential contract period. The duration(s) given provides for the whole potential contract period.