RUG - Rugby Town Centre Wayfinding Strategy

The Borough Council is seeking the services of a suitably skilled and experienced Provider to design, supply and install a number of physical wayfinding items, as guided by and in compliance with the concepts of the Wayfinding Strategy (Appendix A). The aim of the project is to improve connectivity across the town and help ‘stitch’ key destinations and routes together.

Sign locations have been determined based on the findings of analysis work. The new sign designs have been developed to respond sensitively to the conservation area while also aligning with the newly developed Rugby place brand, helping to create a cohesive and recognisable identity across the town centre. The implementation of the services is required to be completed within four stages.