RFI - Casual Gaming for Daily Engagement
BBC (British Broadcasting Corporation)Estimated Value
Not specified
Deadline
Not specified
Published
3 February 2026
Type
Not specified
Overview
The BBC is exploring opportunities to expand its digital portfolio by introducing casual gaming offers for adults that encourage positive daily engagement. These games will offer quick, enjoyable, daily rituals, designed to fit seamlessly into everyday routines.
Our ambition is to provide a suite of daily puzzle and casual games that reflect BBC values, are culturally relevant, and foster inclusive, fair play. We want these experiences to be simple to learn yet rewarding, with the potential to evolve over time to include optional social features such as personal progress tracking, streaks, and leaderboards to deepen audience engagement and encourage repeat visits.
The BBC would welcome responses to this RFI in order to inform our development of specification and the approach to any potential procurement exercise. Responding to this RFI will allow the BBC to build an understanding of: - the marketplace, both; supplier capabilities to create bespoke casual or puzzle-based games; and White-Label casual or puzzle-based games - indicative costs and timescales - any barriers to implementation of the production/solution - future readiness and roadmaps in this space
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Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
Computacenter (UK) Ltd
2 contracts wonlatest 3 Sept 2026ends 31 Jul 2029 - 2
Medigold Health Consultancy
£1m
total awarded
- 3
Heydon & Carr Ltd
1 contract wonlatest 11 Aug 2026ends 28 Apr 2028£19m
total awarded
- 4
BJM Design
1 contract wonlatest 23 Jul 2026ends 31 Oct 2026 - 5
Baxterstorey Limited
1 contract wonlatest 9 Jun 2026ends 4 Oct 2029£4m
total awarded
Computacenter (UK) Ltd is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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Buyer Profile
BBC (British Broadcasting Corporation)Key Dates
Published
3 February 2026
Submission deadline
Not specified
Notice type
planning
Source
find a tender
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