QQ26/009 Provision of a Tourism Strategy

Tamworth Borough Council is seeking to appoint an experienced and suitably qualified consultant to develop a comprehensive Tourism Strategy for Tamworth. The Council recognises the important contribution that tourism, leisure, culture, hospitality, events and related visitor activity make to the local economy, the attractiveness of the area and the wellbeing of residents.

The purpose of this commission is to provide a clear, evidence-led and deliverable strategic framework that strengthens the visitor economy, supports inclusive local growth and establishes a clear programme of action, investment and partnership for the future development of the visitor economy. The strategy must be place-led, commercially credible and delivery-focused, with clear priorities rather than a lengthy aspirational document.