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OCT667684 · Prior information notice

Public Perception Survey of Social Care, Childcare, Play and Early Years in Wales

Social Care Wales

Estimated Value

Not specified

Deadline

Not specified

Published

15 October 2026

Type

Not specified

WALES...GB

Full Description

Social Care Wales is undertaking pre-market engagement to inform an upcoming procurement exercise for the delivery of a perception survey of the Welsh public. This work was first carried out in 2018 and has been repeated every two years since.

The anticipated requirement is for an experienced research supplier to design and deliver a representative survey for approximately 1,000 members of the public in Wales.

The objective of the survey is to explore public perceptions, awareness and understanding of social care, childcare, play and early years services in Wales.

Social Care Wales will work collaboratively with the successful supplier to develop and finalise a survey of around 20 questions. The supplier will then be responsible for:

  • advising on the most appropriate survey methodology;
  • recruiting and engaging a representative sample of 1,000 respondents ;
  • administering the survey to an agreed timeline;
  • ensuring the survey is available bilingually in Welsh and English;
  • implementing appropriate accessibility measures and reasonable adjustments to support participation by individuals with diverse needs and protected characteristics;
  • undertaking data analysis and interpretation of findings;
  • producing a high-level summary report suitable for senior stakeholders;
  • producing a detailed analytical report containing a more comprehensive breakdown of results, demographics and key insights;
  • presenting findings to Social Care Wales stakeholders, if required.

The successful supplier must be able to demonstrate how the proposed sample will accurately reflect the population of Wales across relevant demographic characteristics, which may include age, gender, geography, language preference, ethnicity and other relevant socio-economic indicators.

The final scope and specification may be refined following completion of this pre-market engagement exercise.

Requirements

  • presenting findings to Social Care Wales stakeholders, if required.

The successful supplier must be able to demonstrate how the proposed sample will accurately reflect the population of Wales across relevant demographic characteristics, which may include age, gender, geography, language preference, ethnicity and other relevant socio-economic indicators.

The final scope and specification may be refined following completion of this pre-market engagement exercise.

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Likely incumbents

Suppliers who won similar work from this buyer in the last 5 years.

5 found
  1. 1

    Littlechild & Haley Ltd

    2 contracts wonlatest 27 Apr 2026ends 31 Mar 2029

    £317,500

    total awarded

  2. 2

    COWSHED COMMUNICATION LIMITED

    2 contracts wonlatest 26 Nov 2025

    £140,000

    total awarded

  3. 3

    Basis Ltd

    1 contract wonlatest 17 Jul 2026ends 31 Mar 2027

    £119,200

    total awarded

  4. 4

    Opinion Research Services Ltd

    1 contract wonlatest 17 Jul 2026ends 2 Jul 2027

    £37,282

    total awarded

  5. 5

    Better Group Limited

    1 contract wonlatest 23 Apr 2026

    £228,000

    total awarded

Littlechild & Haley Ltd is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.

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Buyer Profile

Social Care Wales
Typepublic body
RegionUK - All
Total tenders40
Total spend£1,848,846
View buyer profile

Key Dates

Published

15 October 2026

Submission deadline

Not specified

Notice type

Prior information notice

Source

sell2wales

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