Pre-Enrolment CRM Solution

This is not a tender exercise. This is a scoping phase and not part of any formal procurement process and there is no commitment to carry out such a process at this stage.

Participation or non-participation in this PME exercise shall not prevent any supplier from participating in any future procurement process, nor is it intended that any information provided shall place any supplier at an advantage or disadvantage in any future procurement exercise. The University of Huddersfield is embarking on a major modernisation of its CRM capability to strengthen Marketing, International Recruitment, UK Student Recruitment and Pre-Enrolment operations.

The current fragmented ecosystem limits the University’s ability to track and manage leads effectively, understand prospective student behaviour, and deliver personalised, data-driven engagement at scale. These systems no longer meet the needs of the teams they support, resulting in inefficiencies, inconsistent insight and constrained conversion performance.

As part of this transformation, the University is seeking insight from technology suppliers on how modern CRM solutions can support its vision for reshaping engagement with prospective students. The University is particularly interested in how a next-generation Education CRM could deliver a single, unified platform that supports the prospective student journey, enhances operational efficiency, and enables more targeted and impactful communication.

The initial focus is prospect-to-applicant activity across Marketing, International Recruitment, UK Student Recruitment and Pre-Enrolment. Any future solution would also need to provide a scalable foundation for potential expansion across the wider student lifecycle, should the University choose to extend its CRM capability further through a commercially available off the shelf solution. The stated contract start and end dates are indicative only at this stage.