PP-10102 Warwick Pantomime Production Services

Warwick District Council is looking for a theatrical production company to produce its annual pantomime at the Royal Spa Centre in the years 2025/26, 2026/2027, 2027/28, with the possibility to extend by a further 2 years.We expect the production company to contract and pay full cast and show crew, source wardrobe, scenery, and the special effects involved in creating a full-scale professional production suited to the venue’s size and scale and the regional audience.We expect a year-long ongoing marketing campaign to be associated with the production, there will need to be dedicated ongoing marketing support from the production company. This will be carried out in conjunction with the venue in-house marketing team.We expect the budget for the requirements expected of the producer to be met by the share of ticket income agreed by both parties.

We estimate the contract value to be around £250,000 annually however this will be dependent on final ticket sales and the financial deal agreed.We would expect audience attendance to increase year on year, with a target of between 90%-95% capacity per annum, and ambition for achieving 100% capacity. Gross box office income should increase by a minimum of 5% per year and pricing strategies should maximise yield potential.