Post 16 Choices Segmentation Insight Audit
Department For EducationEstimated Value
Up to £18,100
Deadline
22 February 2019
Published
28 March 2019
Type
services
Overview
The Communications Directorate at the Department for Education (DfE) seeks to understand the underlying attitudes and influences that shape how young people in England make choices about the education qualifications and institutions they choose at age 16 and beyond. This will inform which communications channels, content, language and influencers we should utilise to affect behaviour change in support of our reforms to technical education.
Firstly, we require the services of an agency to audit the current insight canon and make recommendations on whether further qualitative or quantitative research is required to produce a robust segmentation. If you are interested in bidding, a written response to this brief is required
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Likely incumbents
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- 1
I.F.F RESEARCH LIMITED
1 contract wonlatest 4 Aug 2026ends 31 Dec 2035£809,665
total awarded
I.F.F RESEARCH LIMITED is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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Department for EducationKey Dates
Published
28 March 2019
Submission deadline
22 February 2019
Notice type
awardUpdate
Source
contracts finder
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