PHASE 2-YOUNG PEOPLE SOCIAL MARKETING PROJECT-LAMBETH FOOD FLAGSHIP PROGRAMME

We are seeking to commission a specialist organisation that will develop a suite of communications products that can be used as part of a social marketing campaign targeting young people in Lambeth aged 11-18 years. In the development of these products we would want to involve young people from Lambeth, and identify the most appropriate channels through which to convey the message(s) that would resonate with young people in our Borough.

Lambeth was awarded Food Flagship status in July 2014.The vision is for all Lambeth residents to develop a love of healthy, safe and sustainable food. We want everyone to have the knowledge, passion and skills to grow, cook and enjoy healthy and nutritious food with their family, friends and community.

Our aim is to engage with residents to promote this vision by: • Increasing the prevention of obesity through better education and the implementation of the School Food Plan • Increasing the capacity of our community to influence and shape their food system • Making healthy food more affordable and accessible As part of the Lambeth Food Flagship programme, we are looking to develop a social marketing campaign around healthy eating/nutrition for young people aged 11-18 years old in Lambeth. Some engagement work has already taken place with young people in Lambeth, to identify healthy eating messages that may be relevant to them including, how best these messages may be communicated. We want to commission a specialist organisation that will further develop this area of work with young people aged 11-18 years old in Lambeth.