New Digital Services Programme: Brand Development, Digital Design and Signage

The New Digital Services programme (NDS) is an ambitious set of activities to deliver the National Gallery’s latest digital objectives, and produce the Gallery’s next generation of digital products. The NDS programme team will embark on a 6 month “Planning phase” to develop design concepts for a new website and other digital products, supported by a clear tone of voice and content strategy.

There is a brand development element to this project, which will inform the design, tone and content development as well as the approach of a new in-gallery signage system. The Wayfinding Redesign project will improve and renew the current system of internal and external signage, in both digital and physical formats.

We would like to enhance the visitor journey, ensuring it is a positive experience for all visitors through clear, logical signage that is consistent across all outlets, using consistent terminology and is sensitive to its environment. We would also like to increase revenue through targeted signage.

Following successful procurement of suppliers, the National Gallery intends to proceed with the following work streams: 1.Audience development 2.Brand development 3.Content concept production 4.Digital design concept production 5.Wayfinding redesign 6.Wayfinding manufacture and installation In January 2016, the National Gallery intends to advertise a contract for work streams A-B, and F-G. Lot 6 may be procured separately.