Media Buying Services, Integrated Marketing Campaigns and PR Services
Llywodraeth Cymru / Welsh GovernmentEstimated Value
Not specified
Deadline
8 September 2026
Published
7 September 2026
Type
Not specified
Overview
The Welsh Government Commercial Delivery Team wish to establish a new Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework Agreement will be open for use by the Welsh Public Sector.
The anticipated total Framework value is 88800000.00. Welsh Government will be holding an engagement event on 8th September 2026.
Following the decision to abandon the previous procurement exercise, we are committed to taking time to understand supplier perspectives, lessons learned and opportunities for improvement before progressing a new procurement. Feedback gathered through this engagement will inform decisions on the scope, structure, procurement model and operation of the replacement framework.
Additional details
The precise scope of the Framework Agreement will be provided in the Contract Notice and Tender Documents.Please register to attend the event by midday on 1st September 2026 via the following link https://wales.business-events.org.uk/en/events/supplier-e... where the event details will be provided and where registration will be managed. Those who register will receive confirmation of their registration. Please see the engagement section of this notice for full details.
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The Welsh Government is setting up a new framework agreement to buy media buying, integrated marketing campaign and public relations services for use across the Welsh public sector, with an expected total spend of about £88.8 million.
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Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
Alma Economics
8 contracts wonlatest 25 Mar 2026£665,200
total awarded
- 2
PS8 Ltd
5 contracts wonlatest 11 Sept 2026ends 23 Sept 2029£1m
total awarded
- 3
Miller Research Ltd
4 contracts wonlatest 25 Mar 2026ends 31 Mar 2026£473,874
total awarded
- 4
National Flood Forum
3 contracts wonlatest 8 Oct 2026ends 22 May 2028£557,532
total awarded
- 5
Storm and Shelter
3 contracts wonlatest 6 Oct 2026ends 1 Jul 2029£21m
total awarded
Alma Economics is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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Buyer Profile
Llywodraeth Cymru / Welsh GovernmentKey Dates
Published
7 September 2026
Submission deadline
8 September 2026
Notice type
UK2
Source
sell2wales
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