WGCD Media Buying, Integrated Marketing Campaigns and PR Services Framework Agreement
Llywodraeth Cymru / Welsh GovernmentEstimated Value
£32,000,000 – £50,000,000
Deadline
19 December 2025
Published
23 June 2026
Type
Not specified
Overview
All Wales Framework Agreement for the provision of Media Buying Services, Integrated Marketing Campaigns and PR Services. The Framework is broken down into two Lots.
Lot 1 covers Media Buying Services and is being awarded to a single supplier. Lot 2 covers Integrated Marketing Campaigns and PR Services and is being awarded to 10 suppliers. The Framework will be available for use by the Welsh Public Sector.
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Award Details
Golley Slater Group Limited
£32,000,000
Cowshed Communication Ltd
£50,000,000
The Folk Group Ltd
£50,000,000
Freshwater UK Limited
£50,000,000
Jam Jar PR Limited
£50,000,000
reTHINK PR & Marketing Ltd
£50,000,000
SBW Advertising Ltd
£50,000,000
Equinox Public Relations Ltd
£50,000,000
Energy Saving Trust Enterprises Ltd
£50,000,000
Four Agency Worldwide Limited
£50,000,000
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
Alma Economics
8 contracts wonlatest 25 Mar 2026£665,200
total awarded
- 2
PS8 Ltd
5 contracts wonlatest 11 Sept 2026ends 23 Sept 2029£1m
total awarded
- 3
Miller Research Ltd
4 contracts wonlatest 25 Mar 2026ends 31 Mar 2026£473,874
total awarded
- 4
National Flood Forum
3 contracts wonlatest 8 Oct 2026ends 22 May 2028£557,532
total awarded
- 5
Storm and Shelter
3 contracts wonlatest 6 Oct 2026ends 1 Jul 2029£21m
total awarded
Alma Economics is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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two years of filed accountsyour financial standingturnover vs contract valueyour Companies House recordcash flow for 30-day termscredit scores and ratios
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Buyer Profile
Llywodraeth Cymru / Welsh GovernmentKey Dates
Published
23 June 2026
Submission deadline
19 December 2025
Notice type
awardUpdate
Source
find a tender
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