Estimated Value
£280,000 – £6,000,000
Deadline
26 May 2026
Published
9 October 2026
Type
Not specified
Overview
To appoint various marketing agencies to provide a B2B marketing solution to the The Crown Estate's Workplace, Retail and Food & Beverage portfolio. Services will support brand building, leasing and pre letting objectives, placemaking and regeneration programmes, and long-term customer engagement across multiple audiences and channels.
Agencies will support campaigns for 1 million square feet of development in the West End and c.230 London lettings per year. They will also deliver marketing for regional development projects focused on science, innovation, and ongoing leasing activities. CGI and VR suppliers to develop visual narratives to deliver pre-lets
Lots (3)
- Lot 1Digital: Social media, digital strategy, SEO, PPC, digital ads Lot 2: Brand Positioning & Profiling: Marcomms activity to generate demand and achieve leasing targets through established channels, thought leadership initiatives, and brand storytelling
- Lot 3Creative & Strategic: To cover all B2B marketing creative and brand strategy across Urban
- Lot 4Digital Design: Immersive, CGI and Digital Experience
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Award Details
THE SUTTON YOUNG DESIGN PARTNERSHIP LIMITED
£6,000,000
WORKPLACE FUTURES GROUP LIMITED
£6,000,000
UNIFORM COMMUNICATIONS LIMITED
£6,000,000
J2 AGENCY LIMITED
£6,000,000
BANDSTAND UK LIMITED
£6,000,000
SMART SOHO LTD
£6,000,000
K4 CREATIVE LIMITED
£6,000,000
DNCO LIMITED
£6,000,000
VCCP GROUP LLP
£6,000,000
STEPLADDER COMMUNICATIONS LTD
£6,000,000
AVER COMMUNICATION LIMITED
£280,000
CITYSCAPE DIGITAL LIMITED
£1,333,335
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
NIRAS GROUP (UK) LTD
£418,992
total awarded
- 2
ATKINSRÉALIS UK LIMITED
£22m
total awarded
- 3
OVE ARUP & PARTNERS LIMITED
£18m
total awarded
- 4
DELOITTE LLP
£3m
total awarded
- 5
SAVILLS (UK) LIMITED
£122,500
total awarded
NIRAS GROUP (UK) LTD is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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two years of filed accountsyour financial standingturnover vs contract valueyour Companies House recordcash flow for 30-day termscredit scores and ratios
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Buyer Profile
The Crown EstateKey Dates
Published
9 October 2026
Submission deadline
26 May 2026
Notice type
award
Source
find a tender
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