Maldon & Heybridge Central Area Masterplan

The Masterplan is required to align with the Policy S5 requirements and the key projects which are required to reinforce the existing land uses to create jobs and ensure a skilled employment base, attract inward investment, maintain a unique and vibrant High Street, improve connectivity throughout the area to the wider community and take the opportunities presented by the waterfront for regeneration, diversification and cultural attractions for leisure and recreation whilst being resilient to flood risk. With a focus on economic and physical regeneration, the Masterplan will incorporate three sub-areas: • The Causeway Regeneration Area- a predominantly industrial and large format retail area including a 24 hour Tesco Extra supermarket, Carr’s Flour Mills and Bentalls shopping centre.

This area also includes Heybridge Centre. • Maldon Central Area- the historic centre of Maldon and principal focus for commercial activity. It includes a traditional, linear high street with 86 listed buildings • The Leisure Quarter- the Leisure Quarter provides high quality, open space within the town centre running alongside the Blackwater estuary.

It is a regional tourist attraction with walks along the estuary, Promenade Park and Hythe Quay. The area also contains the principal leisure centre in the District and other leisure facilities.

The Battle of Maldon site is a short walk from the eastern side of Promenade Park and although of national significance it is largely unrecognised. The Masterplan should build directly on the guidance contained in the Maldon and Heybridge Central Area Intermediate Study and the Causeway Regeneration Area Development and Improvement Plan.

In particular, it should be specific on where new investment should be directed and where the preparation of more detailed guidance will be required. The appointed consultant will be required to review and build upon the existing evidence base and work undertaken to date in preparing the Strategic Masterplan Framework.