London-wide citizen behavioural tracker

The brief

While ReLondon has an annual survey of both businesses (SMEs and startups in our network) and local authorities to help measure outcomes for reporting purposes, we have relied until now on campaign-specific surveys and the polling of other organisations (e.g. London Councils' citizen climate survey) to provide data for tracking and reporting on the outcome of our citizen-facing work.

As London Councils' climate survey is no longer taking place, and budgets are no longer available for comprehensive campaign evaluation, ReLondon is now seeking a better value but effective way of monitoring shifts in Londoners' awareness of and attitudes towards more circular, or waste-busting, lifestyles and behaviours. This is likely to be conducted annually as a minimum, but this initial brief and contract is for year one baseline setting, including reporting, plus recommendations/suggested costings for subsquent years.

Research approach

We would like responses to suggest optimum approaches and costings against the following core requirements:

• Baseline setting in March 2026, possibly through a quantitative survey of up to 25 questions of a representative sample of Londoners (at least 1,100+), with results split by borough; age group; ethnicity; housing type; and living arrangements. Household or individual income may also be of interest. Alternative approaches to baseline setting will also be considered with interest.
• Ongoing methodology for subsequent years against year one baseline, to provide longitudinal tracking data.

We are also interested in proposals which suggest alternative or supplementary approaches to longitudinal behaviour, attitude and motivational tracking, such as:

• Quarterly 'dip' polling against smaller subsets of questions
• Ad hoc insights on one-off topics via online polling or using qualitative methods
• Occasional topic-specific qualitative 'dips' which interact usefully with the quantitative survey data

Costings for any of the above should include data analysis and reporting. We will contract work in the first instance to cover:

(a) design and delivery of the baseline setting research in this first year; and

(b) the provision of recommendations on methodology and costing/resourcing implications for future iterations in the next financial year.

Objectives

Our objectives with the tracker (or alternative approach to this piece of longitudinal research) are:

• To measure awareness and impact of ReLondon campaigns, events and behavioural interventions and projects

 To track awareness of, and (shifts in) attitudes towards, circular behaviours and lifestyles such as swapping and sharing household items, buying second-hand, renting or leasing instead of buying, making things last and repairing more stuff

• To track trends and provide insight about areas to focus on amongst different communities and neighbourhoods, as well as at a London-wide level
• To test understanding of circularity amongst the general population, including language and specific terminology, what circular behaviours mean in practice and their perceived benefits for people and communities

Scope of work

The work proposed and costed for must include the following

Report on baseline research and its implications, with a wrap-up presentation of up to 1.5 hours in-person Mid-May 2026

Future years' methodology and costings recommendations presented Mid-end May 2026

Budget

The budget for the baseline setting research for year one plus the provision of recommendations and costings for subsequent years' behavioural tracking activity is up to £30k plus VAT. We are also interested to see estimates against any alternative or supplementary methodologies you wish to suggest for either year one or future years.