Estimated Value
£801,038 – £0
Deadline
3 June 2026
Published
8 June 2026
Type
Not specified
Overview
Direct award to sole supplier, LinkedIn, for access to their LinkedIn Enterprise programme for three years. Access to this programme is required by the Recruitment Marketing team for advertising recruitment campaigns through the LinkedIn platform.
AI Analysis
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This is a direct award contract with LinkedIn for a 3-year subscription to their Enterprise programme. The government's Recruitment Marketing team needs access to LinkedIn's platform to advertise job vacancies and run recruitment campaigns.
Requirements
- Supplier must be LinkedIn (sole supplier direct award — no competitive bidding)
- Access to LinkedIn Enterprise programme (not standard LinkedIn)
- Must support recruitment advertising campaigns
- 3-year contract duration
Key Tasks & Deliverables
- Provide LinkedIn Enterprise programme access for 3 years
- Enable the Recruitment Marketing team to create and manage recruitment advertising campaigns
- Deliver recruitment campaign posting and visibility on the LinkedIn platform
- Maintain account access and platform availability throughout the 3-year period
How to Read This Tender
- 1This is a 'direct award' — the government has decided only LinkedIn can supply this. You won't be able to bid unless you are LinkedIn or a reseller they approve.
- 2Check if LinkedIn has authorized resellers or partners in the UK — you might bid as a reseller or consultant helping the government use the platform better.
- 3Look for the contract value and any optional extensions — 3-year deals often have renewal options that might be open to competition later.
- 4Read the 'Recruitment Marketing team' requirements carefully — the tender may specify how many users, campaign volume, or reporting features are needed.
- 5Watch for 'social value' requirements — even sole-supplier contracts sometimes ask for added benefits (e.g., training, diversity reporting on candidate reach).
Tips for Small Businesses
- If you're a LinkedIn certified partner or reseller, contact LinkedIn and the government buyer immediately — you may be able to bid as an intermediary or service provider (e.g., campaign management, training, analytics support).
- Consider a consortium bid with LinkedIn if you offer complementary services like recruitment strategy, candidate analytics, or training for the internal team.
- For future tenders: document this as a case study. If the government re-tenders recruitment advertising services (e.g., multi-channel recruitment campaigns), you could bid against LinkedIn with a competing platform or hybrid solution.
Award Details
LinkedIn Ireland Unlimited Company
£801,038
Before you bid, buyers check
two years of filed accountsyour financial standingturnover vs contract valueyour Companies House recordcash flow for 30-day termscredit scores and ratios
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Buyer Profile
CPSKey Dates
Published
8 June 2026
Submission deadline
3 June 2026
Renewal expected40% confident
May 2029
Predicted using median duration of UK contracts in the same CPV division (35 months from contract start date → renewal expected by May 2029).
Notice type
Contract
Source
contracts finder
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