Intermediary Engagement Strategy Support
WEST MIDLANDS GROWTH COMPANY LIMITEDEstimated Value
Up to £50,000
Deadline
24 October 2025
Published
10 December 2025
Type
Not specified
Overview
The West Midlands Growth Company (WMGC) is seeking to appoint an experienced consultancy partner to design and support the delivery of a comprehensive Inward Investment Intermediary Engagement Strategy, with a particular focus on site selectors and location advisors. This reflects our view that the current pipeline from these groups is underrepresented and presents an opportunity for growth.
By engaging with intermediaries, WMGC can ensure the West Midlands value proposition is effectively positioned and front of mind when investment decisions are being made. The consultancy partner will provide expertise in analysis, strategy design, implementation planning, and event delivery, ensuring WMGC has the tools, knowledge, and networks needed to strengthen its intermediary engagement.
This work is particularly important in the context of the UK Government’s Investment Zones programme. The West Midlands Investment Zone will offer tangible incentives to prospective occupiers/investors over the next decade and there is a critical role for site selectors, location advisory professionals and other intermediary groups to play in raising awareness of these incentives and the commercial opportunities that they offer to appropriate prospective investors.
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Award Details
The Colmore Building
£50,000
Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
LinkedIn Ireland Unlimited Company
2 contracts wonlatest 30 Jul 2026£78,844
total awarded
- 2
Coopers Marquees Limited
2 contracts wonlatest 23 Feb 2026ends 31 May 2026£159,481
total awarded
- 3
BUILT ENVIRONMENT NETWORKING LIMITED
2 contracts wonlatest 17 Feb 2026£131,295
total awarded
- 4
Travelscape, LLC dba Expedia Group Advertising
2 contracts wonlatest 28 Jan 2026ends 31 Mar 2026£180,000
total awarded
- 5
Leopold Marketing
2 contracts wonlatest 12 Jan 2026£72,000
total awarded
LinkedIn Ireland Unlimited Company is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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Buyer Profile
WEST MIDLANDS GROWTH COMPANY LIMITEDKey Dates
Published
10 December 2025
Submission deadline
24 October 2025
Notice type
award
Source
find a tender
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PROCUREMENT SUMMARY Procedure: Open Procedure under the Procurement Act 2023. Contract Length: 24 Months + 12 Month Extension + 12 Month Extension. Maximum Contract Duration: 48 Mo