Identifying, Quantifying and Upscaling the Benefits of On-Farm Environmental Advice in England, Scotland and Wales

There is a wide and diverse range of farm advice currently being delivered in Britain under a number of different programmes and delivery mechanisms. WWF has been involved with farm advice delivery for environmental outcomes since 2021; in part through direct corporate support (Coca-Cola and Tesco), and latterly through upscaling mechanisms of the CaBA Water Stewardship Service and the Courtauld 2025 Water Ambition.

We wish to undertake a wide-ranging evaluative consultancy that seeks to identify and quantify the multiple benefits of environmentally-focused farm advice from specific existing programmes; the issues and opportunities associated with encouraging collaborative action across supply chains; and set out recommendations for measuring and scaling-up impact and overcoming barriers to further/wider implementation. This is to include cost: benefit calculations; consideration of interactions with agricultural regulatory regimes in England, Wales and Scotland; and development of advocacy assets for WWF use.

Overall, the proposed consultancy will deliver across six interlinked objectives set out in this Call for Proposals. We request submissions by Wednesday, 17th March for a consultancy to run from end of March to end of August 2021.

Consortium proposals are welcome. The budget is £55,000 to £0,000 including VAT and any associated costs e.g. travel. T: 01483 The Rivers Trust: Alex Adam, CaBA Water Stewardship Manager, alex@theriverstrust T: 07498 066920 WRAP (for C2025): Karen Fisher, Special Advisor, WRAP, karen.fisher@wrap.org.uk