Home Contents Pilot: Proposition Design Support

Fair4All Finance is requesting proposals for an organisation to lead the development of proposition design principles for our Home Contents Insurance Pilot. The challenge: Our analysis shows that only 30% of people in financially vulnerable circumstances have contents insurance, as opposed to 46% of all UK adults.

For the social tenant cohort specifically, there are few contents insurance products that serve the needs of this group, and uptake of the ones that exist is low. Alongside this, this cohort is potentially at greater risk of exposure to adverse events which contents insurance may help protect against.

Our Home Contents Insurance Pilot, delivered as part of the Government’s Financial Inclusion Strategy, will support the market to develop and deliver one or more home contents insurance propositions for social tenants, delivered alongside the tenancy agreement. We will be launching a subsidy fund to support this later in the year. Prior to launching the fund, we are working with key stakeholders to define the ideal product and delivery mechanism attributes from a tenant (and social landlord) perspective, which will support the setting of expectations for the fund applicants.