System operational · UK tenders
Awarded
ocds-h6vhtk-06080b · award

High Street Shopping Digital Gift Card and Vouchers for the Stop Smoking Incentive Programme

City of Bradford Metropolitan District Council

Estimated Value

Up to £46,000

Deadline

Not specified

Published

16 January 2026

Type

Not specified

Yorkshire and the HumberGBdirect

Overview

The Council is seeking to appoint a Supplier to purchase digital high street digital gift cards to deliver an incentive pilot programme for people to stop smoking. Currently, the Council’s Public Health team delivers smoking cessation services (Living Well Stop Smoking Services) and there is a grant through the Department of Health and Social Care to support Bradford to be Smokefree by 2030.

The Living Well Stop Smoking Service is delivering a pilot incentive programme within the BD4 area in January 2026 to June 2026. BD4 has a high rate of the adult population that smoke, and the incentive programme will target these more hardened smokers to make a quit attempt and support them to become smokefree.

Smoking cessation interventions have been shown to be one of the most cost-effective of all life-saving treatments provided within healthcare systems - savings have been calculated to be somewhere in the region of £1,000 per life year gained, compared with more than £15,000 for the average life-saving treatment. Understanding these costs to society, and the benefits of stop smoking services, shows the importance of local stop smoking services and the positive impact on the local health economy. Use the link to access more information on the smoking statistics in the Bradford area.

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Award Details

Park Retail Limited t/a Love2shop

17 Dec 202519 Jan 2026 – 19 Jan 2027

£46,000

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Care 24-7 Limited is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.

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Buyer Profile

City of Bradford Metropolitan District Council
Typepublic body
RegionYorkshire and The Humber
Total tenders527
Total spend£914,064,878
View buyer profile

Key Dates

Published

16 January 2026

Submission deadline

Not specified

Notice type

award

Source

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