Marketing Framework

The work sitting underneath the Marketing and Campaigns programme in WRAP is an integral part of our citizen engagement and behaviour change delivery; empowering citizens to take action - creating real, sustainable behaviour change in the communities we work in, with and for. Working with governments, businesses and citizens, we take a holistic approach; gather and consider the evidence, collaborate with all partners in the system and propose circular solutions that work together and across the supply chain to protect and restore our natural world. The objective of this framework is to provide high quality creative and marketing support in these areas to maximise our impact and achieve this vision: Driving the adoption of the circular living Increasing producer responsibility for products and packaging Facilitating collaboration Influencing policy and regulation Inspiring more behaviour change