Festive Activation at Pier Head and St George's Plateau
Liverpool City CouncilEstimated Value
Up to £240,000
Deadline
14 April 2026
Published
18 March 2026
Type
Not specified
Overview
An internationally recognised waterfront space, acting as a major anchor within the visitor economy by welcoming millions of visitors each year to experience the city's heritage, public events, and world‑class views across the Mersey. St George's Plateau is one of Liverpool's most prominent civic spaces, positioned at the heart of the city's cultural quarter. It is a key gathering point for major public events and celebrations, due to its iconic backdrop of St George's Hall and its strong connectivity across the city centre and directly outside Lime Street national rail station.
Key points
- Full end-to-end operations, incl. Site design, layout, infrastructure, site build, site management, and site de-rig
- Completion of Event Management Plans, representation at JAG and SAG
- Management and curation of all traders
- Provision and oversight of all attractions and activations
- Food and beverage strategy, planning, and delivery
- Coordination and arranging utilities requirements
- Back-of-house coordination
- Comprehensive health & safety, crowd management, and security plans
- Front-of-house delivery visitor experience
- Accessibility planning and inclusive visitor experience
- Sustainable and environmentally responsible practices Liverpool City Council role and responsibility will be:
- To issue a Land Use Agreement to the appointed Operator on a commercial basis (the Council will enter the agreement as the landowner)
- To set the standards, parameters and define the desired outcomes
- To monitor operator performance and ensure compliance with all regulatory and contractual requirements Bidders are encouraged to submit proposals with a mix of high‑quality, free and paid for festive activations that enhance Liverpool's seasonal offer and create memorable experiences for residents and visitors, while remaining complimentary and sensitive to the unique character and heritage of both Pier Head and St George's Plateau. There should be a festive centrepiece at the heart of the offer which will attract footfall and create dwell time. Activations should contribute positively to the overall festive atmosphere, elevate the city's Christmas programme, and integrate seamlessly within these culturally and historically significant spaces.
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Likely incumbents
Suppliers who won similar work from this buyer in the last 5 years.
- 1
INSIGHT DIRECT (UK) LTD
£15m
total awarded
- 2
Phoenix Software Ltd
4 contracts wonlatest 19 Jun 2026ends 30 Jun 2029£12m
total awarded
- 3
SENATE MECH LIMITED
£366,079
total awarded
- 4
Merseyside Expanding Horizons Limited
£160,000
total awarded
- 5
KINTO UK
2 contracts wonlatest 25 Sept 2026ends 30 Nov 2030£43,226
total awarded
INSIGHT DIRECT (UK) LTD is the most likely incumbent based on recency and category match. To win, bidders typically need a clearly differentiated proposition or a price advantage.
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Buyer Profile
Liverpool City CouncilKey Dates
Published
18 March 2026
Submission deadline
14 April 2026
Notice type
tender
Source
find a tender
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