Delivery of Hands-on Workshop - Digital Marketing

Provide a 3 hour interactive workshop on “Digital Marketing” including prior submission of presentation slides, and provision of all relevant handouts and workshop materials. Details of the workshop are Date: 26th June 2015 Time: 9.30am – 12.30pm OR 1.00pm – 4.00pm Location: The Studio, 7 Cannon Street, Birmingham, B2 5EP, UK Audience: A group of small business leaders from across the Midlands, who have recently completed the Aston Programme for Small Business Growth We expect the workshop to attract up to 15 delegates; a room has been booked to accommodate this number in boardroom style and refreshments will be provided.

The workshop should enable attendees to:  Examine their current digital marketing activity and explore the options available to small business owners  Gain an understanding of digital marketing tactics, both paid and unpaid  Participate in interactive exercises that will enable them to better plan future digital marketing activity and align it with their offline marketing plan  Learn more about: display advertising and Google AdWords; creating successful website copy and search engine optimisation  Go away with a suite of practical tools that can be put to immediate use within their businesses. The workshop should cover a range of digital media activity, including but not limited to the above, and should be very interactive.