Consultancy opportunity: Digital Communications Support

WWF Scotland is inviting consultancy proposals for a digital consultant company to provide web and social media support for the Communications Team. Digital support and content creation will span areas including climate, nature and land use.

This will help us deliver our ambitious targets in recruiting new supporters, reaching new audiences and increasing engagement in our advocacy campaigns. For further information, please refer to the WWF UK (Scotland) Digital Consultancy Tender.

Objectives and priorities for this project shall include. Development of digital assets (infographics, gifs, video, etc) in support of key projects including Christmas suite of stories, Earth Hour, Our Planet and others.

Strategy and content creation for WWF Scotland's new Instagram channel. Developing and testing paid and organic social media content, strategy and reporting across priority areas.

Creation and maintenance of web content for priority areas. Monitoring and reporting on social media strategy and activities.

Content creation for our suite of Christmas stories and Earth Hour 2020. Create content, test, review and ultimately grow our followers and engagement with the youth audience through Instagram, helping shape our Instagram strategy and meet our KPIs (both paid and organic).

Creating social media films on our core areas of work to be used across our social channels. Research and create organic social content and narrative for our climate, nature and land use work areas, including Our Planet.